PRIVACY POLICY

Introduction

This Privacy Policy explains how Urbom Maaske Law ("we," "us," or "our"), a law firm located in Lincoln, Nebraska, collects, uses, and shares information when you visit our website, watch our videos, interact with our online ads, or contact us online. It applies to [website URL] and any page that links to this policy.

Effective date: November 2026

No attorney-client relationship. Using this website, watching our videos, or submitting a contact form does not create an attorney-client relationship. Please do not send confidential or time-sensitive information through the website until we have confirmed in writing that we represent you. Information you share with us as a client is protected by attorney-client privilege and our professional duties of confidentiality, which are separate from and in addition to this policy.

Information we collect

Information you give us. When you fill out a contact or consultation form, call, email, chat, or text us, we collect what you provide, such as your name, email address, phone number, mailing address, and a description of your legal matter.

Information collected automatically. When you visit our website or view our ads and videos, we and our advertising and analytics partners automatically collect:

  • Device and browser information, such as IP address, device type, operating system, browser type, and language settings

  • Online identifiers, such as cookie IDs, mobile advertising IDs, and similar identifiers

  • Usage information, such as pages viewed, links clicked, time on page, referring website, and video views or completions

  • Approximate location (city or ZIP-code level) derived from your IP address

  • Ad interaction information, such as which ads were shown to you, whether you clicked, and whether you later contacted us

Information from third parties. We may receive information from advertising platforms, demand-side platforms (DSPs), analytics providers, and data partners, such as aggregated audience insights or confirmation that an ad led to a website visit or call.

Cookies, pixels, and similar technologies

We and third parties use cookies, pixels (also called tags or web beacons), software development kits, and similar technologies on our website and in our ads. These tools help us run the site, measure performance, and show relevant ads.

Type

What it does

Essential - Keeps the website working, such as loading pages and submitting forms

Analytics - Shows us how visitors use the site so we can improve it (for example, Google Analytics)

Advertising and retargeting - Lets ad partners and DSPs show our ads to people who visited our site and measure whether ads lead to visits, calls, or form submissions

Video measurement - Tracks whether our video ads were viewed, how long, and whether they were completed

Most browsers let you block or delete cookies in their settings. Blocking cookies may affect how parts of the site work. Blocking cookies does not stop every tracking technology, so also see the opt-out choices below.

Interest-based advertising

We advertise online through third party advertising partners who may use cookies pixels, device identifiers, and IP addresses to:

  • Show our ads to people who visited our website (retargeting)

  • Show our ads to audiences in the Lincoln and greater Nebraska area or to people with interests related to our practice areas

  • Limit how often you see the same ad (frequency capping)

  • Measure ad views, video completions, clicks, website visits, calls, and form submissions

  • Prevent ad fraud and invalid traffic

These partners may collect information about your activity across different websites, apps, and devices over time. Their use of information is governed by their own privacy policies.

We do not use sensitive information for ad targeting. We do not use or share the details of your legal matter, health information, or other sensitive personal data to target or personalize ads, and we do not upload client lists to ad platforms.

How to opt out of interest-based ads:

Opting out means you will still see ads, but they will be less tailored to you. Opt-outs are usually browser- and device-specific, so repeat them on each browser and device you use.

How we use information

We use the information we collect to:

  • Respond to your inquiries and schedule consultations

  • Check for conflicts of interest before taking on a matter

  • Operate, maintain, secure, and improve our website

  • Advertise our services and measure how well our ads and videos perform

  • Detect and prevent fraud, spam, and misuse

  • Comply with legal, regulatory, and professional obligations, including rules governing attorneys

How we share information

We do not sell your name, contact details, or the information you tell us about your legal matter. We share information only as follows:

  • Service providers who help us run our website, forms, phone and intake systems, email, and analytics, under contracts that limit their use of the data

  • Advertising partners and DSPs that receive cookie IDs, device identifiers, IP addresses, and browsing and ad-interaction data through the technologies described above. Under some state laws, this kind of sharing for targeted advertising may be considered a "sale" or "sharing" of personal data; you can opt out as described below

  • Legal and safety reasons, such as complying with a subpoena, court order, or professional rule, or protecting the rights and safety of our firm, clients, or others

  • Business transfers, such as a merger, dissolution, or transfer of our practice, subject to our ethical obligations to clients

  • With your consent or at your direction

Global Privacy Control. We treat a Global Privacy Control (GPC) signal from your browser as a request to opt out of targeted advertising and sale of personal data for that browser.

Exceptions. Some information may be kept or exempt from these rights where we must retain it under attorney ethics rules, privilege, conflict-check requirements, or other law.

Marketing messages. You may unsubscribe from our emails using the link in any message, or reply STOP to texts.

Data retention and security

We keep personal data only as long as needed for the purposes in this policy, including any period required by law or attorney record-keeping rules. Website analytics and advertising data are generally kept for no longer than 26 months.

We use reasonable administrative, technical, and physical safeguards to protect personal data. No website or internet transmission is completely secure, so please do not send confidential information through our website forms.

Children's privacy

Our website and ads are intended for adults. We do not knowingly collect personal data, target or direct ads to anyone defined as “children” or under the age of 18 years old through our website or any online marketing platforms.

Third-party links and platforms

Our website and ads may link to or appear on third-party sites, apps, and platforms, such as YouTube, social media, streaming services, and review sites. We are not responsible for their privacy practices; please review their policies.

Changes to this policy

We may update this policy from time to time. We will post the updated version here and change the effective date above. Material changes will be highlighted on our website.

Attorney advertising. Prior results do not guarantee a similar outcome.